Marketing. The Perfect Storm

5 or 6 years ago at a Minuteman Convention in Las Vegas, I went to a seminar on marketing. The speaker was the founder of BNI, Dr Ivan Meisner. He talked about the "Perfect Storm of Marketing". A combination of a tip group, (such as BNI), a Chamber of Commerce, and a social group such as Lions, Rotary or Kiwanis. I am a firm believer that your circle of influence is greatly enhanced when you combine all three, I belong to the El Dorado County Chamber of Commerce, the El Dorado Hills Chamber of Commerce, NED (Network El Dorado) which is sort of a knock-off of Le-Tip or BNI, however we don't have a "Mother Ship" to pay dues to. And I also belong to Kiwanis. The people you associate with and the people who are the movers and shakers of the community will belong to at least one, if not several of these groups. People like doing business with ones they can trust and see on a regular basis. I have found this to be a very successful and gratifying method of marketing. The best by-product of this method is that you make many new friends.